TITLE

Crystal clear branding

AUTHOR(S)
Walsh, Kate
PUB. DATE
July 2006
SOURCE
Brand Strategy;Jul/Aug2006, Issue 204, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles the Great Britain-based luxury tableware group Waterford Wedgwood PLC. The group owns 4 brands including Waterford Crystal, Wedgwood, Rosenthal and Royal Doulton, which comprises the manufacture, marketing, distribution and retailing of high quality crystal products. CEO Peter Cameron says he expects a boost from new lines, such as high-profile collaborations with designer Marc Jacobs and celebrity chef Gordon Ramsay, with a $ 123 million projected sales. INSET: Waterford Wedgwood's response.
ACCESSION #
21924280

 

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