Crystal clear branding

Walsh, Kate
July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p12
Trade Publication
The article profiles the Great Britain-based luxury tableware group Waterford Wedgwood PLC. The group owns 4 brands including Waterford Crystal, Wedgwood, Rosenthal and Royal Doulton, which comprises the manufacture, marketing, distribution and retailing of high quality crystal products. CEO Peter Cameron says he expects a boost from new lines, such as high-profile collaborations with designer Marc Jacobs and celebrity chef Gordon Ramsay, with a $ 123 million projected sales. INSET: Waterford Wedgwood's response.


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