TITLE

Your point of view

AUTHOR(S)
Baker, Claudine
PUB. DATE
July 2006
SOURCE
Brand Strategy;Jul/Aug2006, Issue 204, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of Your Point of View campaign by the HSBC Bank USA. in New York City. HSBC has been spending $ 10 million on the campaign to celebrate the opinions of consumers on the worlds of art, technology and people through theatrical diorama displays in three of its branches. The dioramas have brought an increase in new accounts in the Fifth Avenue branch of the company, and hopes to let customers understand who HSBC is and what it stands for.
ACCESSION #
21924276

 

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