Your point of view

Baker, Claudine
July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p8
Trade Publication
The article reports on the launch of Your Point of View campaign by the HSBC Bank USA. in New York City. HSBC has been spending $ 10 million on the campaign to celebrate the opinions of consumers on the worlds of art, technology and people through theatrical diorama displays in three of its branches. The dioramas have brought an increase in new accounts in the Fifth Avenue branch of the company, and hopes to let customers understand who HSBC is and what it stands for.


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