News Round up

July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p6
Trade Publication
The article reports on developments related to marketing in Great Britain. Chocolate industry Cadbury has withdrawn more than a million bars of chocolate which may have been contaminated with salmonella. Procter & Gamble Co. has invested $ 100 million into the launch of its new brand of toothpaste. U.S.-based Wal-mart Inc. has announced plans to launch its own credit card in China.


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