Will Industry Get Its ZOOVE On?

Alleven, Monica
August 2006
Wireless Week;8/1/2006, Vol. 12 Issue 16, p11
Trade Publication
The article provides information on the mobile marketing technology from Zoove. The solution from Zoove promotes Service Management System and catapult wireless in the mainstream marketing process. Since the consumers prefered Zoove's strategy compared with short codes. It is possible to obtain short codes in a 6- to 8-week timeframe. It is also required that marketers should consider quality assurance and prevent unsolicited electronic mail messages.


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