TITLE

Finding a Plug for Revenue Leakage

AUTHOR(S)
Marek, Sue
PUB. DATE
August 2006
SOURCE
Wireless Week;8/1/2006, Vol. 12 Issue 16, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article investigates the problems of the off-portal sales channel system for consumers of mobile content. One problem of the system is leakage. This happens in an instance when a customer wanted a refund for a delivered content. Another form of a leakage is when a customer purchases a content but cannot pay for it. The use of Qpass for off-portal transactions has created a growth for content sales. There are several companies that developed solutions for revenue leakage.
ACCESSION #
21904471

 

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