TITLE

Promised Land

AUTHOR(S)
Price, Reg; Schultz, Don E.
PUB. DATE
July 2006
SOURCE
Marketing Management;Jul/Aug2006, Vol. 15 Issue 4, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on promises made by businesses to their customers. The author argues that managing customer expectations is important in order to satisfy customers. The article argues against creating customer expectations and then beating those expectations. The author argues that successful business, he cites Starbucks, BMW and Evian, deliver a consistent product. He also cites Volvo as an example of a company that has a well defined mission, which it strives to deliver on, namely safety.
ACCESSION #
21903587

 

Related Articles

  • Hiring qualified sales team helps generate new business. Feietag, Howard // Hotel & Motel Management;Aug2005, Vol. 220 Issue 14, p11 

    The article focuses on the hiring of qualified sales team that would help generate new businesses. In putting together a sales department team a property owner or manager is looking for proactive sales from the staff, this means going after new business. Some property sales people going after...

  • A KEEN EYE ON CUSTOMERS.  // Aftermarket Business;Nov2006, Vol. 116 Issue 11, p12 

    The article outlines the steps needed to ensure that company is meeting the demands of its customer base. Business enterprises must set the tone of their stores or warehouses. They should give employees well-deserved attention to improve their customer services. Business enterprises need to be...

  • 5 Easy Ways To Ruin Your Credibility.  // Customers First;Jul2010, Vol. 15 Issue 6, p1 

    The article discusses five ways on how to lose the credibility of a business enterprise. The author stressed that credibility is important to a company's success, since having it could bring repeat business and referrals. There are five ways that could ruin credibility and these include lying,...

  • Details and the art of label facing. Cunningham, Adam // Hospitality (11724285);Jan2008, Vol. 44 Issue 1, p6 

    The article discusses the details on how businesses can show to a customer the level of service they offered. Examples of details that send the message that the business cares for the customer are presented. It suggests a small cost effective detail making a business unique in terms of showing...

  • the art of service.  // Fast Company;Oct2005, Issue 99, p47 

    This section introduces a series of articles on the winners of Fast Company periodical's 2005 Customers First Awards. The companies were ranked according to their manner of customer service. The winners ranged from Netflix, the online DVD service, to financial-services firm USAA.

  • News from the frontline. Duff, Amy // Director;Aug2006, Vol. 60 Issue 1, p28 

    The article deals with customer services. Research shows that over 50% of the customer experience is about how a person feels. Colin Shaw, founding partner of consultancy firm Beyond Philosophy, encourages companies to think about how its choices might affect its customers. Medium-sized...

  • STATE OF SERVICE.  // Entrepreneur;May2005, Vol. 33 Issue 5, p10 

    Presents an editor's note regarding the customer service of several business enterprises in the U.S. Importance of the need to follow up with thank you to clients; Provision of an easy way to refer customers with the respective establishment; Impact of customer relations on the business operations.

  • The Ultimate Good Advice. Christensen, Clayton M.; Raynor, Michael E. // Across the Board;May/Jun2004, Vol. 41 Issue 3, p10 

    Cautions against competing wishfully with customers' manifest priorities.

  • Customers in search of the 'wow' factor. Johnson, Robert K. // Indianapolis Business Journal;8/29/2005, Vol. 26 Issue 25, p13A 

    Discusses the value of good customer service to businesses. Decline in the state of customer service in the U.S.; Impact of poor customer service on a company's bottomline.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics