TITLE

Leverage Your Assets

AUTHOR(S)
Wyner, Gordon A.
PUB. DATE
July 2006
SOURCE
Marketing Management;Jul/Aug2006, Vol. 15 Issue 4, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on how corporations can utilize their existing "marketing infrastructures" in order to more effectively market to their customers. The author discusses the roles of computer resellers and insurance agents in the building and maintaining of a brand. These intermediaries are often closer to the end users of a product and are therefore important in the overall marketing of a product. The article also discusses how corporations should "bundle" services with products in order to gain a marketing edge.
ACCESSION #
21903582

 

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