Home movies

July 2006
Marketing Management;Jul/Aug2006, Vol. 15 Issue 4, p7
The article reports on research by Guideline Inc., which found that 85 percent of people surveyed preferred to watch films at home rather than at a movie theater. Even if the movie viewers wanted to see a particular film, nearly half of the survey respondents would wait until a DVD version of the film was available. Movie watchers were also asked how they felt about the possibility of releasing films to DVD shortly after theatrical release. A majority of movie watchers, 56 percent, said that this would not affect their decision to buy or watch the DVD; however, 20 percent viewed DVD "accelerated releases" as a sign of bad movies.


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