TITLE

Home movies

PUB. DATE
July 2006
SOURCE
Marketing Management;Jul/Aug2006, Vol. 15 Issue 4, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on research by Guideline Inc., which found that 85 percent of people surveyed preferred to watch films at home rather than at a movie theater. Even if the movie viewers wanted to see a particular film, nearly half of the survey respondents would wait until a DVD version of the film was available. Movie watchers were also asked how they felt about the possibility of releasing films to DVD shortly after theatrical release. A majority of movie watchers, 56 percent, said that this would not affect their decision to buy or watch the DVD; however, 20 percent viewed DVD "accelerated releases" as a sign of bad movies.
ACCESSION #
21903580

 

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