TITLE

Handy around the house

PUB. DATE
July 2006
SOURCE
Marketing Management;Jul/Aug2006, Vol. 15 Issue 4, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the impact that home improvement advertising flyers and newspaper inserts have on purchasing decisions. A study by Vertis Inc. found that 83% of home improvement advertising insert readers compare different flyers for price. The survey found that more than 50% of men and over 73% of women read inserts. The study found that 59% of consumers made purchases at major home improvement superstores for household improvements and repairs. Only 21% of respondents used their local hardware store and 12% used regular discount stores.
ACCESSION #
21903573

 

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