Branding guide

Mistry, Anil
July 2006
Televisual;Jul2006 Supplement, p93
The author reflects on the issue of branding television programs to grab audiences to watch one's channel. He points out that in the multichannel environment, in any commercial break juncture, there are hundreds of channels the viewer can choose to go. He stresses that television companies got to grab audiences from both program title sequences and channel brands.


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