TITLE

Understanding your customers' temperaments can help increase sales

AUTHOR(S)
Boe, John
PUB. DATE
August 2006
SOURCE
Aftermarket Business;Aug2006, Vol. 116 Issue 8, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the different selling strategies that are appropriate for the four primary behavioral styles of customers. John Boe, an expert in sales training and motivational programs, believed that understanding customers' temperaments can help increase sales. The article cites the views of Boe on handling customer concerns.
ACCESSION #
21901611

 

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