Understanding your customers' temperaments can help increase sales

Boe, John
August 2006
Aftermarket Business;Aug2006, Vol. 116 Issue 8, p6
Trade Publication
The article discusses the different selling strategies that are appropriate for the four primary behavioral styles of customers. John Boe, an expert in sales training and motivational programs, believed that understanding customers' temperaments can help increase sales. The article cites the views of Boe on handling customer concerns.


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