Isolation is far from splendid

Hoult, Charlie
July 2006
Marketing (00253650);7/26/2006, p22
Trade Publication
The article focuses on Golden Wonder Ltd.'s award-winning advertising campaign, "Golden Skins." The campaign, which featured partially clothed, ghostly-pale children and adults, was considered to be disturbing by consumers. The campaign was also mentioned in the popular press as an example of the brand losing touch with its core market.


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