TITLE

Isolation is far from splendid

AUTHOR(S)
Hoult, Charlie
PUB. DATE
July 2006
SOURCE
Marketing (00253650);7/26/2006, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Golden Wonder Ltd.'s award-winning advertising campaign, "Golden Skins." The campaign, which featured partially clothed, ghostly-pale children and adults, was considered to be disturbing by consumers. The campaign was also mentioned in the popular press as an example of the brand losing touch with its core market.
ACCESSION #
21897880

 

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