Wight, Robin
July 2006
Campaign;7/28/2006, Issue 30, p39
Trade Publication
The article presents information related to creative work in advertising. The Coca-Cola Happiness Factory has taken the viewer on a magical mystery tour of life beyond the vending machine and has inserted the advertisement into the online world. Vodafone can be considered as another example for doing creative work in advertisements. Vodafone is regarded as the mobile phone equivalent of Coke and also seems to have invested heavily in special effects.


Related Articles

  • ADVERTISING NEWS.  // Campaign;6/25/2010, Issue 25, p7 

    The article offers world news briefs related to advertising campaigns including the distribution of the viral video of Formula One by Vodafone Group PLC, the launch of the advertising campaign of Weetabix, a breakfast cereal brand, to support the Disney Pixar film " Toy Story 3," and the...

  • Media Perspective: Brands must cede control to lever the internet's potential. Newland, Francesca // Campaign;8/10/2007, Issue 32, p75 

    The article reports that Vodafone Group PLC, one of the world's biggest advertisers, has pulled its advertising from one of the world's hottest web sites Facebook.com. By doing so, Vodafone got an easy chance to distance itself from the practices of the British National Party. The story broke...

  • A view from Vodafone.  // Campaign;9/21/2007 Supplement, p7 

    The article presents an interview with David Wheldon, director of brand at Vodafone Group PLC. He gave his view on using celebrities like David Beckham for Vodafone. When asked about the impact of digital on traditional advertiser-agency relationships, he said that there is an increasing amount...

  • PRIVATE VIEW: CREATIVE. Burke, Cordell // Campaign;12/7/2007, Issue 49, p27 

    The article presents the author's comment on various online advertisements of different firms. As per the author, the online advertisement for Internet betting exchange Betfair highlights the range of the company's offerings by using animation techniques. The microsite selling Sony Ericsson...

  • Note from Guest Editors: Perspectives of Digital Creativity. Griffin, Glenn; Morrison, Deborah K.; Sheehan, Kim Bartel // Journal of Interactive Advertising;Spring2009, Vol. 9 Issue 2, p63 

    The article discusses various reports published within the issue, including one by Sara Hansen on the use of the concept of symbolic interactionism to determine how MTV and its advertisers have adapted to the digital environment, another by Glenn Griffin on the importance of strong ideas as the...

  • Lack of creativity is impeding the evolution of internet ads. Reid, Alasdair // Campaign (UK);07/21/2000, Issue 29, p16 

    Focuses on how the lack of creativity is impeding the evolution of Internet advertising. Growing criticism of creative standards on the Internet; Efforts by some large Internet advertisers to stimulate development work on alternatives to the banner advertising format.

  • What Shines Online? Owens, Jennifer // Adweek Eastern Edition;5/8/2000, Vol. 41 Issue 19, p76 

    Discusses the state of creativity in Internet advertising as of May 8, 2000. Influence of traditional advertising on online creativity; Factors affecting creativity of online advertisements.

  • Craft.  // Marketing (00253650);Oct2014, p1 

    The article looks at usefulness of the work as the secret to creativity in marketing. Topics mentioned include the factors that define the usefulness of an object or service including its entertainment value, becoming informative and newsworthy as a starting point in creativity, and an overview...

  • News Digital & Direct: In brief.  // Marketing (00253650);10/7/2009, p12 

    The article offers news briefs related to advertising campaigns in Great Britain. Internet Advertising Bureau revealed that online advertising spending accounts 23.5% in the first half of 2009. Vodafone Group PLC committed 20% of its media budget to digital marketing in 2009, which will promote...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics