TITLE

PRIVATE VIEW FOUNDER

AUTHOR(S)
Wight, Robin
PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information related to creative work in advertising. The Coca-Cola Happiness Factory has taken the viewer on a magical mystery tour of life beyond the vending machine and has inserted the advertisement into the online world. Vodafone can be considered as another example for doing creative work in advertisements. Vodafone is regarded as the mobile phone equivalent of Coke and also seems to have invested heavily in special effects.
ACCESSION #
21897815

 

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