TITLE

SCREEN SAVIOUR

AUTHOR(S)
Bannister, Larissa
PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's views on Internet protocol TV (IPTV) that will give a new lease of life to advertising. The author states that IPTV is more similar to cable or satellite in that it is TV delivered, via broadband lines, direct to the set-top box. IPTV is a new medium which is expected to become the only way that TV is broadcast worldwide.
ACCESSION #
21897807

 

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