Bannister, Larissa
July 2006
Campaign;7/28/2006, Issue 30, p24
Trade Publication
The article presents the author's views on Internet protocol TV (IPTV) that will give a new lease of life to advertising. The author states that IPTV is more similar to cable or satellite in that it is TV delivered, via broadband lines, direct to the set-top box. IPTV is a new medium which is expected to become the only way that TV is broadcast worldwide.


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