TITLE

ON THE CAMPAIGN COUCH… WITH JB

AUTHOR(S)
Bullmore, Jeremy
PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Question & Answer
ABSTRACT
The article presents questions and answers related to the field of advertising. One question inquires about personnel management. Another question inquires about inviting public to participate in focus groups. Another question asks why the advertising industry persist with judging everything as an individual one-off execution.
ACCESSION #
21897799

 

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