Creativity is still an agency's most valuable asset

July 2006
Campaign;7/28/2006, Issue 30, p21
Trade Publication
The focuses on the importance of creativity for advertising agencies. Advertising agencies are forced by management consultants to recognize that a real understanding of the economics of the client's business is crucial to ensure that advertising delivers real returns. Brand agencies and design agencies are competiting with advertising agencies for the strategic high-ground.


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