Is IPG a risk worth taking for its suitors?

July 2006
Campaign;7/28/2006, Issue 30, p20
Trade Publication
The article presents information on IPG, a motor vehicle from McCann Erickson. The vehicle has a powerful engine and it has some other eye-catching accessories. The vehicle is designed and constructed in a complex way. It is to be decided by private equity companies that the vehicle cannot be made roadworthy quickly enough.


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