Adland cannot afford to ignore emerging media

July 2006
Campaign;7/28/2006, Issue 30, p20
Trade Publication
The article reports that digital media is set to change drastically the advertising industry and the advertising business cannot afford to ignore this emerging media. A few holding company bosses, particularly WPP's Sir Martin Sorrell, have emphatically stated that the business needs to change drastically to take advantage of this new media. Rupert Murdoch, has spent large amount of money to launch websites such as MySpace.


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