TITLE

Adland cannot afford to ignore emerging media

PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that digital media is set to change drastically the advertising industry and the advertising business cannot afford to ignore this emerging media. A few holding company bosses, particularly WPP's Sir Martin Sorrell, have emphatically stated that the business needs to change drastically to take advantage of this new media. Rupert Murdoch, has spent large amount of money to launch websites such as MySpace.
ACCESSION #
21897795

 

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