Whittle, David
July 2006
Campaign;7/28/2006, Issue 30, p15
Trade Publication
The article presents the author's views regarding the digital marketing in Australia. In Australia, where digital marketing has become mainstream, the interests of clients, planners, creatives and suits are finally aligning. The financial benefits of a growing and profitable revenue stream are being enjoyed by the finance and management teams of agencies that successfully integrate digital services.


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