A fine line between branding and propaganda

Johnson, Mark
July 2006
Campaign;7/28/2006, Issue 30, p15
Trade Publication
The article presents information related to the attempts which have been made by a number of countries to fashion the strongest attributes of their culture and economy into nation brands for the purpose of attracting inward investment, highly qualified foreign workers and major global events. One of the examples of how such attempts can go horribly wrong include the German Government's 'du bist Deutschland' ('you are Germany') campaign which was launched in January 2006.


Related Articles

  • Branded.  // Foreign Policy;Jan/Feb2009, Issue 170, p28 

    Presented are illustrations from advertising campaigns designed to restore the tarnished images of three troubled nations. The countries in question are the republic of Georgia, which sought to improve its image following a 2009 armed conflict with Russia, South Korea seeking to make itself more...

  • Sexy ad campaign lures dollars abroad. Marshall, Samantha // Crain's New York Business;9/11/2006, Vol. 22 Issue 37, p1 

    The article focuses on issues related to the launch of advertising campaign by Germany and other European nations to attract U.S. investors to invest in their stock markets and encourage U.S. companies to expand overseas. According to Kathryn Wylde, president of the Partnership for New York...

  • The paradox of emerging markets. Siddiqi, Moin // African Business;Jul/Aug2001, Issue 267, p16 

    Looks at investment options in emerging markets. Definition of emerging markets; Performance of stock indices focusing on emerging markets; Slowdown in the growth of economic fundamentals of emerging markets; List of best performing emerging markets; Need for emerging markets to achieve higher...

  • After the plunge: Emerging markets beckon the daring. Tyson, James L. // Christian Science Monitor;11/3/97, Vol. 89 Issue 237, pB6 

    Provides advice for investors with money in emerging markets in late 1997. The exceptional promise of most emerging markets; Estimates for growth in markets like East Asia; Identifying opportunities; Investing in large United States multinational corporations; Mutual funds dedicated to global...

  • Direct Investment: A Doubtful Alternative to International Debt. Cole, Harold L.; English, William B. // Quarterly Review (02715287);Winter92, Vol. 16 Issue 1, p12 

    Questions the effectiveness of making foreign investments in less-developed countries (LDC) through direct investment route. Reasons behind the reluctance of foreigners to opt debt financing in LDC; Need for self-enforcing direct investment contracts in LDC; Risk of direct investment...

  • Foreign direct investments in developing countries. Amirahmadi, Hooshang; Wu, Weiping // Journal of Developing Areas;Jan94, Vol. 28 Issue 2, p167 

    Documents the trends in private capital flows to developing countries since 1982. Flows and geographical distribution of foreign direct investment (FDI); Causes of sustained FDI flows; Policy implications.

  • Introduction.  // Impact of Codes & Standards on Investment Flows to Developing Co;2009, Issue 25, p2 

    An introduction is presented in which the author focuses on foreign direct investment flows to developing countries.

  • Foreign Investment Index. Coleman, Denise Youngblood // France Country Review;2013, p184 

    The Foreign Investment Index covering all countries around the world in 2013 is presented.

  • Emerging market bonds. Ogden, Joan // Global Finance;Sep97, Vol. 11 Issue 9, p12 

    Investigates the rationale in investing in the debts of developing countries by foreign investors. Status of pension fund investments; Relevance of investments in below-investment-grade countries; Importance of the macro approach.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics