TITLE

A MOMENT WITH MARQUIS

PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses media planners in Great Britain. The media planners and buyers work cheek by jowl with everyone else involved in the creation of advertising. Media buyers who understand the ads they are placing, know their origin and the people who dreamt them up, will book their slots more sensitively.
ACCESSION #
21897787

 

Related Articles

  • THE YEAR AHEAD FOR... Media agencies. Blackett, Karen // Campaign (UK);1/10/2014, p16 

    The article forecasts developments related to media agencies in 2014. Topics highlighted include areas that media agencies will need to focus on during the year, the importance of understanding connected planning and the need to create new ways for delivering optimised direct response. Also...

  • Is the media tail wagging the dog? Maneloveg, Herb // Advertising Age;7/15/91, Vol. 62 Issue 29, p22 

    Focuses on clout, the ability of advertisers to secure maximum discount packages by delivering advertising pressure to advertising agencies. Concerns on consolidation of media buying; Aims of consolidating the media buying process.

  • WHY IS THERE SO LITTLE PROGRESS IN MEDIA PLANNING AND BUYING? Papazian, Ed // Media Industry Newsletter;2/27/2006, Vol. 59 Issue 9, p6 

    Looks at the challenges facing media planning and buying in the U.S. as of February 2006. Issues raised by several advertisers before considering television as a vital component of their promotional mechanisms; Problems associated with the current media planning and buying system.

  • Is the media tail wagging the dog? Maneloveg, Herb // Advertising Age;7/15/1991, Vol. 62 Issue 29, p22 

    Focuses on clout, the ability of advertisers to secure maximum discount packages by delivering advertising pressure to advertising agencies. Concerns on consolidation of media buying; Aims of consolidating the media buying process.

  • Upfront maneuvers show sellers hold the power. DeWitt, Gene // Advertising Age;4/24/1995, Vol. 66 Issue 17, p20 

    The article focuses on media buying services and advertisers in the United States. 1995 may be the year that exposes the lie to one of the advertising industry's biggest myths--that the biggest advertisers and biggest media buyers have some sort of clout that guarantees them the best media buys....

  • Media agencies aren't all created equal. McDonald, Peter // B&T Weekly;5/14/2004, Vol. 54 Issue 2471, p17 

    Comments on several issues concerning differences in media agencies and the array of media planning and buying services they offer in Australia. Risky and problematic aspects of choosing a media agency partner based on the lowest rates; Reasons why some full-service creative agencies have...

  • Ayling lands consumer launch task for rice firm.  // Marketing Week;3/23/2006, Vol. 29 Issue 12, p15 

    The article reports that rice manufacturer Veetee has appointed John Ayling Associates to handle its media planning and buying in Great Britain. John Ayling Associates has been appointed to work with Veetee to develop a significant national launch campaign to coincide with a raft of new...

  • Who wants to drive the big brand bus? Miller, Peter // B&T Magazine;6/20/2008, Vol. 58 Issue 2663, p11 

    The author talks about the battle between media agencies and creative agencies in the advertising industry. According to the author, these agencies' rivalry dates back when bright sparks established agencies concentrating on media planning and buying. The author points out that in the present...

  • HOTLINE.  // Campaign (UK);8/12/2005, Issue 33, p36 

    The article presents news related to the field of media planning and advertising. The Zoological Society of Great Britain, which runs London Zoo, is looking for an advertising agency. The money-transfer company Western Union is looking for a digital creative agency. Telewest is reported to have...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics