Pelé scandal rocks the football world

July 2006
Campaign;7/28/2006, Issue 30, p13
Trade Publication
The article presents information related to a campaign which was run by Puma AG, the sponsor of the Italian football team, during the 2006 FIFA World Cup that features the Brazilian football legend Pelé having been caught distributing mysterious brown paper packages to international footballers. The campaign is built by Puma on the insight that balancing on the boundary between fact and fiction creates intrigue and helps in driving the audience's appetite for more.


Related Articles

  • WARRIORS. Budge, Dale // Rugby League Week;2/22/2006, p12 

    The article reports that former grand final winner Tony Martin has been given first crack at nailing the goal-kicking duties at rugby football team New Zealand Warriors's Ericsson Stadium. Martin, who won a premiership with Melbourne Storm in 1999, has recovered from a career-threatening neck...

  • Well, at least we can beat the world at writing cliches. Davies, Hunter // New Statesman;07/03/2000, Vol. 129 Issue 4493, p61 

    Comments on the failure of England's football team to enter the qualifying rounds for the World Cup. Suggestions of the `Sunday Times' newspaper; Best form defence in football; Pieces of advice to the football players.

  • Aloisi in wonderland. Hall, Mathew // Bulletin with Newsweek;6/6/2006, Vol. 124 Issue 6523, p42 

    The article presents a report on John Aloisi, a football player of Australia, whose penalty against Uruguay in Sydney, New South Wales, propelled Australia to its first World Cup since 1974. Aloisi's goal, and the bare-chested run around Homebush, New South Wales, in front of 85,000 people, and...

  • Seven World Cups: A Personal History. Choudhury, Chandrahas // News India Times;6/27/2014, Vol. 45 Issue 26, p3 

    The article offers the author's insights on his World Cup and life experiences from 1994 to 2014. Topics discussed by the author include the comportment of soccer players like Diego Maradona and Hristo Stoichkov, the evolution of World Cup television (TV) in India in 2010, and the work of...

  • "THE BRUSHSTROKE THAT COMPLETES THE PAINTING.". Lyttleton, Ben // Four Four Two;Oct2010, p76 

    The article profiles Dutch football player Wesley Sneijder. A week after his career ended with defeat in the World Cup final, he married his girlfriend Yolanthe Cabau van Kasbergen in Tuscany, Italy. He used to play for Real Madrid then transferred to Inter Milan which he helped win the Scudetto...

  • Bitter - but expected - disappointment. Obayiuwana, Osasu // New African;Aug/Sep2010, Issue 498, p54 

    The article discusses the failure of football team Black Stars that embarrasses the African game during the 2010 World Cup in South Africa. It states that the country continues to receive well-deserved applause for the professional manner of handling the event, but the failure of the team gives...

  • EATING FOR ENGLAND. Mullen, Rosalind // Caterer & Hotelkeeper;5/28/2010, Vol. 200 Issue 4629, p26 

    The article focuses on Tim De'Ath, who is appointed as the head chef of the England World Cup football team by its manager Fabio Capello. De'Ath states that as the standard of the tournament will be of the highest degree, he cannot allow the players to be lethargic on the pitch. De'Ath, who has...

  • Will the Lions roar on African grass? Law, Peter // New African;Jun2010, Issue 496, p46 

    The article focuses on Cameroon's football team, the Indomitable Lions. It states that this team has appeared in six World Cup finals is a record breaker in the history of African football. It notes that this team is a four-time winner of the African Nations Cup. It mentions the teams' key...

  • Can the Black Stars shine? Adjei, Michael Oti // New African;Jun2010, Issue 496, p50 

    The article focuses on Ghana's football team, the Black Stars. It states that the Black Stars first World Cup debut was in 2006 and they were the first African side to qualify for the 2010 finals. It notes that the 2010 World Cup is a first to the teams' coach Milovan Rajevac. It mentions...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics