TITLE

In my view

PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the challenges faced while advertising the launching of new games. Explaining how to play a particular game is a great challenge and is really difficult to communicate in a spot ad or a non-TV medium. The Dream Ticket is a user interactive tool which was created by the company, Weapon7. It provides simple instructions and imagery to assist the viewer in understanding how to play the new game.
ACCESSION #
21897783

 

Related Articles

  • EA Games hides content in Sky DAL. Brooks, Greg // New Media Age;11/2/2006, p8 

    This article reports that EA Games has been using an interactive television dedicated advertiser location on Sky with hidden content to promote the latest game in its Need For Speed series. Interactive television agency Weapon 7 created the campaign which features audio of canyon racers talking...

  • BRAIN STRAIN. Pickover, Clifford A. // Odyssey;May/Jun2009, Vol. 18 Issue 5, p32 

    The article describes the process of playing the game 'Ocean Dreams.'

  • Chasing the gold! Cloughley, Dorothea E. // Cobblestone;Dec97, Vol. 18 Issue 9, p21 

    Presents a game for two to four players in which the goal is to reach the California gold mine. Routes to California; Rules on starting the game; Procedure on how to play the game.

  • Cadbury picks Weapon7.  // Campaign;7/18/2008, Issue 28, p6 

    The article reports on the move of Cadbury Ltd. in selecting interactive advertising agency Weapon7 to manage the digital marketing for the Natural Confectionary Co. in Great Britain. The move allows the agency to work on a television campaign as well as www.naturalconfectionary.co.uk. The...

  • TotalJobs picks Weapon 7 to promote specialist jobs site.  // New Media Age;2/21/2008, p9 

    The article reports on the appointment of Weapon 7 by the online recruitment firm TotalJobs Group to develop an online marketing campaign to promote its specialist jobs site CareerStructure.com. It is noted that Weapon 7 will develop an advertising campaign to attract skilled candidates to the...

  • Weapon7 and Flytxt unite iTV and mobile.  // New Media Age;3/3/2005, p5 

    This article reports on the partnership formed by interactive TV ad agency Weapon7 with mobile marketing agency Flytxt to enable a joint mobile and red-button campaign offering to clients. The partnership--which will see mobile interactivity integrated with red-button campaigns--builds on...

  • DIGITAL REVIEWS.  // Campaign;2/13/2009, Issue 6, p6 

    The article reports on the initiative of Weapon7 to get the digital account for Sailor Jerry which is the First Drinks rum brand in Great Britain. The move happened following Weapon7's pitch against Work Club and Holst Digital. It is stated that Weapon7 will produce the communications strategy...

  • Weapon7 captures Bacardi digital brands. Ridley, Louise // Campaign (UK);8/2/2013, p10 

    The article reports that alcoholic beverage maker Bacardi Ltd. has given its digital accounts to advertising firm Weapon7.

  • HOW TO PLAY SPIT!  // World Almanac for Kids;2005, p81 

    The article offers the rules of the card game Spit. Deal two piles of four cards each face down (these are the 'spit' piles). Deal the rest of the cards face down to each player (you should end up with 22 each). Turn over the top card on both spit piles. Each player then tries to play any...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics