In my view

July 2006
Campaign;7/28/2006, Issue 30, p11
Trade Publication
The article discusses the challenges faced while advertising the launching of new games. Explaining how to play a particular game is a great challenge and is really difficult to communicate in a spot ad or a non-TV medium. The Dream Ticket is a user interactive tool which was created by the company, Weapon7. It provides simple instructions and imagery to assist the viewer in understanding how to play the new game.


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