Wind of change will soon blow through Charles Allen's ITV

Darby, Ian
July 2006
Campaign;7/28/2006, Issue 30, p10
Trade Publication
The article presents information related to the changes which are going to take place at Charles Allen's ITV PLC. The long-term strategy of ITV, which requires 50 per cent of ITV revenue from non-ITV1 spot advertisements by 2010, could come too late for some shareholders. Also, the falling ITV1 ad revenues have been addressed by Allen and his team by grumbling about Contract Rights Renewal rather than investing heavily in programming or carrying out major surgery on the channel.


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