TITLE

LIFELINE Cinema ads

PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the important developments in the field of cinema advertising. In 1973, as the health lobby homes in on a cigarette advertising ban, with an Alan Parker-directed spoof of the film Zulu for Silk Cut, CDP ensures that cinema remains the last bastion of the politically incorrect. In 2006, the medium looks for a new partner to buy into its 'gold spot' package, which offers a package of non-screen marketing opportunities and offers an advertiser a 60-second spot before every non-family film in Great Britain.
ACCESSION #
21897779

 

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