Iammoving takes on PHD Confidential

July 2006
Campaign;7/28/2006, Issue 30, p6
Trade Publication
The article reports that PHD Confidential has been appointed by Iammoving.com, which is a company that helps to handle the administration involved in moving house, to its media planning and buying account. PHD Confidential will be handling planning and buying for a summer launch campaign for Iammoving.


Related Articles

  • IN BRIEF.  // Marketing Week;3/23/2006, Vol. 29 Issue 12, p14 

    The article reports developments related to advertising media planning in Great Britain. Barclays Bank PLC has confirmed it has handed Walker Media its 70 million pounds planning and buying account. Emap PLC is to close two women's health magazines, claiming the titles are out of step with...

  • Methodology.  // Advertising Age;6/27/2005, Vol. 76 Issue 26, Special Section pS-19 

    Provides information on the 100 leading national advertisers based on measured U.S. media spending. Definition of measured media spending; Categories of unmeasured spending; Procedures in the access of company profiles.

  • THE YEAR AHEAD FOR... MEDIA PLANNING. Pollard, Ivan // Campaign;1/9/2009, Issue 1, p21 

    The author reflects on the possible development of media planning in Great Britain in 2009. He perceives that the convergence of media, telecommunications, electronics and computing gather real momentum. He notes that technology will exist to make media planners redundant. He predicts that media...

  • Turning a Positive Test Into a Rollout Show.  // Response;May2006, Vol. 14 Issue 8, p20 

    The article discusses the different factors that determine returns on direct response advertising. It suggests that a 1.8 media efficiency ratio is a break even, while a media efficiency ratio of more than 2.0 means profit. Before rolling out a show, marketers need to take their initial media...

  • Israel Launches Its Largest Ad Campaign Yet. Merritt, Jennifer // Travel Agent;8/6/2007, Vol. 330 Issue 9, p14 

    The article reports on the $11 million advertising campaign by Israel's Ministry of Tourism launched in the U.S. The campaign is specifically targeted at travelers in New York, Florida and southern California to encourage looking at Israel as more than just a religious destination. The ministry...

  • Red Bull chooses Essence.  // B&T Weekly;2/11/2005, Vol. 54 Issue 2506, p2 

    Reports that Red Bull Australia Pty. Ltd. has appointed Essence Media to handle its media strategy and buying.

  • MEDIA BUYER. Clow, Kenneth E.; Baack, Donald // Concise Encyclopedia of Advertising;2005, p106 

    This article presents an encyclopedia entry for the term "media buyer." It refers to a person who buys space, negotiates rates and times, and schedules advertisements. Media buyers are employed by advertising agencies, media firms, and individual companies, and they work in conjunction with...

  • Double standard in media selection. Maneloveg, Herb // Advertising Age;10/15/1990, Vol. 61 Issue 43, p33 

    Comments on the double standard in media analysis and buying in the U.S. Views on magazine rate hikes; Reason for the magazine rate hikes; Failure of creating campaigns to generate added sales volume; Viability of print advertising.

  • MediaCom wins £1 m C&W Bulldog account.  // Marketing Week;8/4/2005, Vol. 28 Issue 31, p13 

    Reports that Bulldog Communications Ltd. has appointed MediaCom Corp. to handle its multi-million media planning and buying account in Great Britain. Terms of the advertising contract; Concept of the advertising campaign; Significance of the contract to MediaCom Corp.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics