TITLE

Sun Maid appoints Golley Slater in UK

AUTHOR(S)
Hamilton, James
PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Golley Slater & Partners has been appointed by the Californian raisin brand Sun Maid to spearhead a nine-month Great Britain press campaign which will begin from September 2006. The $7 million campaign which was created by Duncan/Channon advertising in California will stress a healthy 'real fruit' message, reminding consumers that the raisins are made simply from grapes and sunshine.
ACCESSION #
21897772

 

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