TITLE

Why BBH said farewell to Sony

AUTHOR(S)
Hamilton, James
PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Sony Ericsson's decision to appoint Wolff Olins to create a new brand strategy for the mobile phone manufacturer led Bartle Bogle Hegarty Ltd. to resign the Sony Ericsson account. According to a spokesman for Sony Ericsson, Sony Ericsson is a different company to the one it was five years ago.
ACCESSION #
21897771

 

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