Why BBH said farewell to Sony

Hamilton, James
July 2006
Campaign;7/28/2006, Issue 30, p6
Trade Publication
The article reports that Sony Ericsson's decision to appoint Wolff Olins to create a new brand strategy for the mobile phone manufacturer led Bartle Bogle Hegarty Ltd. to resign the Sony Ericsson account. According to a spokesman for Sony Ericsson, Sony Ericsson is a different company to the one it was five years ago.


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