MTV ditches VH2 for launch of user-generated channel

Davidson, Darren
July 2006
Campaign;7/28/2006, Issue 30, p5
Trade Publication
The article informs that MTV Networks UK & Ireland is to replace the music channel VH2 with a new channel called MTV Flux devoted to content created by its users. According to Nick Bampton, managing director of Viacom Brand Solutions, MTV Flux is a unique proposition for advertisers because it allows advertisers to reach music, media and tech-savvy community across a number of platforms.


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