TITLE

MTV ditches VH2 for launch of user-generated channel

AUTHOR(S)
Davidson, Darren
PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that MTV Networks UK & Ireland is to replace the music channel VH2 with a new channel called MTV Flux devoted to content created by its users. According to Nick Bampton, managing director of Viacom Brand Solutions, MTV Flux is a unique proposition for advertisers because it allows advertisers to reach music, media and tech-savvy community across a number of platforms.
ACCESSION #
21897768

 

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