TITLE

Draft FCB wins Atari global creative task

AUTHOR(S)
Billings, Claire
PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that Draft FCB London has won the global advertising account for Atari, the iconic video games brand, following a two-way pitch. The first task of Draft FCB will be to redevelop the website of Atari. Atari is also going to increase its share of the $10 billion global video games market.
ACCESSION #
21897761

 

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