Chariot cuts agency ties to focus online

Bonello, Deborah
July 2006
Campaign;7/28/2006, Issue 30, p2
Trade Publication
The article informs that Chariot PLC, the company behind the charity lottery Monday, has severed its ties with M&C Saatchi Ltd. and US London, and is realigning its marketing strategy to concentrate on digital. The company launched its game in May 2006. The company's website playlondon.com crashed on the first day and ticket sales were not satisfactory.


Related Articles

  • Australia pools work into M&C.  // Marketing (00253650);7/20/2005, p6 

    The article reports that Tourism Australia has handed its £25.6 million global advertising account to M&C Saatchi, with a brief to bolster its attempts to market the country as a brand. Previously, Tourism Australia worked with agencies on a regional basis, but was looking for a more...

  • NEW CAMPAIGNS: THE WORLD.  // Media: Asia's Media & Marketing Newspaper;9/22/2006, p24 

    The article discusses the sales promotion campaigns of various companies. Adidas is gearing up for the Northern hemisphere winter with the launch of a new line of winter sports apparel created by high-end fashion designer Stella McCartney. Toppers Pizza has asked Wisconsin-based Shine...

  • Somerfield slashes spending on stores. Quilter, James // Marketing (00253650);8/2/2006, p12 

    The article presents information related to the budget planning of Somerfield PLC. It is reported that it has recently reduced its store refurbishment and in-store marketing budgets by nearly half to allow it to fund its everyday low prices strategy. In March 2006, Somerfield discharged all its...

  • M&C Saatchi branches out. Luker, Sara // PRWeek (London);4/20/2012, p7 

    The article reports on the plan of M&C Saatchi Sport & Entertainment to open offices in Berlin, Germany and Johannesburg, South Africa as part of its global expansion strategy to work with sports-related brands and to launch an agency in Brazil to take advantage of the 2014 football World Cup.

  • BEST USE OF SPONSORSHIP.  // B&T Magazine;12/16/2011, Vol. 61 Issue 2757, Special section p24 

    The article announces that M&C Saatchi Sport & Entertainment has received the periodical's 2011 Best Use of Sponsorship Award for the Pepsi Max Crew.

  • Beverley Hills isn't a patch on our sexy Mable Thorpe. Murray, Iain // Marketing Week;4/14/2005, Vol. 28 Issue 15, p78 

    The article reports that M&C Saatchi company has created an advertising campaign to invite tourist and visitors by featuring a woman of mystery called mystery in Los Angeles, California. Kathy Smits, director of the city's Conference and Visitors Bureau, has commented that the company has...

  • WATCH….  // PRWeek (London);5/4/2012, p16 

    The article cites that Mary Whenman, managing director of corporate and financial at Grayling, and Helen Yiend, account director at M&C Saatchi Sport & Entertainment, will discuss communications management at the London 2012 Olympic Games.

  • Bloody hell.  // NZ Marketing Magazine;Apr2006, Vol. 25 Issue 3, p5 

    The article reports on the decision of the British Broadcast Advertising Clearance Centre (BACC) to ban Australia's tourism campaign from British television. The BACC found the line, So where the bloody hell are you?, offensive. The campaign was created by M&C Saatchi.

  • The Making of …Buy Kiwi Made. Slade-Baker, Terry // AdMedia;Feb2008, Vol. 23 Issue 1, p32 

    The article discusses the production of the Buy Kiwi Made advertising campaign. The television commercial, which encouraged consumers to buy products made in New Zealand, was directed by M&C Saatchi's Oliver Maisey. Animation artist Josh Frizzell also collaborated with the Saatchi team to create...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics