TITLE

Chariot cuts agency ties to focus online

AUTHOR(S)
Bonello, Deborah
PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that Chariot PLC, the company behind the charity lottery Monday, has severed its ties with M&C Saatchi Ltd. and US London, and is realigning its marketing strategy to concentrate on digital. The company launched its game in May 2006. The company's website playlondon.com crashed on the first day and ticket sales were not satisfactory.
ACCESSION #
21897751

 

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