PruHealth seeks DM shop for £14.5m brief

Billings, Claire
July 2006
Campaign;7/28/2006, Issue 30, p1
Trade Publication
The article informs that PruHealth, a private medical insurance company, is looking for a direct agency to handle its £14.5 million integrated account, including television brand advertising. According to Mark Savage, the head of direct sales and marketing at PruHealth, the company is inviting many integrated agencies to pitch for the PruHealth account.


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