TITLE

PruHealth seeks DM shop for £14.5m brief

AUTHOR(S)
Billings, Claire
PUB. DATE
July 2006
SOURCE
Campaign;7/28/2006, Issue 30, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that PruHealth, a private medical insurance company, is looking for a direct agency to handle its £14.5 million integrated account, including television brand advertising. According to Mark Savage, the head of direct sales and marketing at PruHealth, the company is inviting many integrated agencies to pitch for the PruHealth account.
ACCESSION #
21897749

 

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