Initiative snatches £50m Burger King

Davidson, Darren
July 2006
Campaign;7/28/2006, Issue 30, p1
Trade Publication
The article informs that Initiative, a company, has won Burger King Corp.'s £50 million pan-European media planning and buying business, following an eight-month pitch process. It is said by media sources that appointment of a new media agency has been delayed by a reshuffle in the Burger King marketing department.


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