Cadbury Schweppes' chocolate recall is not so sweet

August 2006
MarketWatch: Global Round-up;Aug2006, Vol. 5 Issue 8, p65
Market Research Report
Market Research Report
The article discusses the decision of Cadbury Schweppes PLC to recall over one million chocolate bars in Great Britain after a food scare in the first half of 2006. The company was heavily criticized for waiting five months to inform health authorities about traces of salmonella uncovered. Long-term damage to the brand is believed to be minimal.


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