TITLE

Nielsen to Address Cable's Concerns Over Ad Tracking

PUB. DATE
August 2006
SOURCE
Multichannel News;8/7/2006, Vol. 27 Issue 31, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of Nielsen Media Research to respond to the concerns of the cable industry about its plans to track viewership of television commercials in August 2006. A letter was sent by the Cabletelevision Advertising Bureau to Nielsen outlining some questions about the average national commercial-minute ratings that will be produced by Nielsen.
ACCESSION #
21869747

 

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