Online Ad Exchange Faces Logistical Hurdles

Reynolds, Mike
August 2006
Multichannel News;8/7/2006, Vol. 27 Issue 31, p2
The article reports on the hurdles faced by the e-Media Exchange of online auction giant eBay Inc. The online advertising exchange would likely function as a supplement to the scatter market. Advertisers are expected to state their media needs online and attract networks or other media to make their best offers.


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