Interactive innovator draws raves

Weisman, Jon
August 2006
Daily Variety;8/3/2006, Vol. 292 Issue 22, pA2
Trade Publication
The article discusses the application of an interactive way of presenting the television program "Blue's Clues," by the Nickelodeon company in the broadcasting industry in Great Britain. The aim of applying an interactive approach is to draw the attention of the targeted market of the program, which are preschoolers and other young children. In a study, it was found that children who watch the program performs well in school and was noticed that their is a growth in their cognitive skills.


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