TITLE

Interactive innovator draws raves

AUTHOR(S)
Weisman, Jon
PUB. DATE
August 2006
SOURCE
Daily Variety;8/3/2006, Vol. 292 Issue 22, pA2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the application of an interactive way of presenting the television program "Blue's Clues," by the Nickelodeon company in the broadcasting industry in Great Britain. The aim of applying an interactive approach is to draw the attention of the targeted market of the program, which are preschoolers and other young children. In a study, it was found that children who watch the program performs well in school and was noticed that their is a growth in their cognitive skills.
ACCESSION #
21864251

 

Related Articles

  • Children's ITV goes interactive with Carlton.  // Image Technology;Dec2000, Vol. 82 Issue 10, p4 

    The article reports on the launching of Children's ITV interactive service whose content will be designed, produced and sold by Carlton Active for ITV. The interactive CITV will be available to ITV viewers on February 2001. Viewers will have the opportunity to continue watching their favorite...

  • New distribution moves beyond kids' play. Tracy, Kathy // Variety;1/23/2006, Vol. 401 Issue 10, Special Section pA7 

    This article discusses trends in the distribution and content of children's television program in 2006. General kid's entertainment programs are employing multiple platforms such as video-on-demand and interactive technology. Mar Vista chief officer Fernando Szew observes that due a...

  • Interactivity in TV's digital age. Zdepski, Joel // Broadcast Engineering;Dec98, Vol. 40 Issue 14, p83 

    Explores key issues related to the development of interactive television. Changes required by the transition to interactive broadcasting; Consumer demand for interactivity; Potentials of interactive television as a revenue source; Technical requirements and infrastructure.

  • Testing interactive services. Hall // IBE: International Broadcast Engineer;Nov99, Issue 302, p16 

    Focuses on the testing of the transport protocols or conveying interactive television services. Data broadcasting profiles defining the method of encapsulating data; Mechanism for transportation of data network protocols.

  • Searching for the killer application.  // IBE: International Broadcast Engineer;Oct2002, Issue 330, p15 

    Discusses the efforts of television broadcasting companies to develop a 'killer application' to solve all problems related to interactive television broadcasts across the digital television world. Lack of an application that could solve all the problems; Broadcasting companies trying to develop...

  • A plumber's guide to interactive TV. Benady, David; Wilkinson, Amanda // Marketing Week;3/23/2000, Vol. 23 Issue 8, p16 

    Reports on broadcasters' plan to develop a standard for interactive television advertisements, as discussed at the TV 2000 conference in Lisbon, Portugal. Absence of an industry standard for interactive ads on satellite channels; Other television broadcasting-related topics discussed at the...

  • Interactive TV. Pizzi, Skip // Broadcast Engineering;Aug97, Vol. 39 Issue 9, p34 

    Provides information on interactive television (ITV) technology. Companies that failed to launched ITV; Technical processes that affects the delivery of ITV services.

  • Read About ITV, But Filter Out Hype. Donohue, Steve // Multichannel News;04/23/2001 Supplement, Vol. 22, p3A 

    Introduces articles published in the April 23, 2001, interactive television supplement to 'Multichannel News' magazine. Author's skepticism and frustration concerning the interactive television business (ITV); Comparison of the success of ITV in Great Britain and the United States; Prospects...

  • Broadcast ITV Can Be Beautiful. Yates, Alan // Multichannel News;11/25/2002, Vol. 23 Issue 47, p45 

    Focuses on the growing popularity of interactive television (ITV) in 2003. Points which multiservice operators can keep in mind to maximize the benefits offered by interactive television; Year in which the first ITV service was launched in the U.S.; Number of digital-cable subscribers in the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics