Schmelzer, Randi
August 2006
Daily Variety;8/3/2006, Vol. 292 Issue 22, pA1
Trade Publication
The article discusses the impact of the launch of television program "Blue's Clues," to Nickelodeon company and to preschool education in the broadcasting industry in Great Britain. The company has experienced a boost in sales of the program's licensed products since its launch ten years ago. The boost is said to be due to the growing market of younger consumers and preschoolers. Furthermore, the program has been translated to several languages to fit children's education in several countries.


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