Mobile Ads--Proceeding with Caution

Marek, Sue
July 2006
Wireless Week;7/15/2006, Vol. 12 Issue 15, p11
Trade Publication
The article relates the reluctance shown by wireless carriers in the U.S. with regards to the idea of mobile advertising. Carriers are concerned that they will alienate subscribers or open the door to spam if they pushed through with mobile advertising. A forecast made by the Shosteck Group states that the global market for mobile advertising could grow to $9.6 billion by 2010. The views of Michael Goodman, senior analyst for media and entertainment strategies at Yankee Group, regarding the issue are provided.


Related Articles

  • Shosteck Group says location-based services may be delayed.  // RCR Wireless News;5/21/2001, Vol. 20 Issue 21, p31 

    Focuses on a study by the Shosteck Group which predicted a delay in the deployment of location-based wireless communication system and services in the United States. Factors contributing to the delay; Forecast on the profitability of network operators providing location-based services.

  • Study predicts phone replacement rate to increase slightly.  // RCR Wireless News;6/3/2002, Vol. 21 Issue 22, p14 

    Focuses on the study 'The Adoption of Highend Phones, Part I: A Forecast for Multimedia Phones Through 2005,' by the Shosteck Group about phone replacement rate. Comments from Jane Zweig, chief executive officer of The Shosteck Group, about handset vendors; Other findings of the study.

  • Air Play. Feuer, Jack // Adweek Western Edition;4/22/2002, Vol. 52 Issue 17, p9 

    Deals with the adoption of wireless systems in the advertising sector. Features of wireless technology; Pros and cons offered by mobile systems; Hurdles in speeding up mobile technology.

  • Interactive mobile marketing gains credibility. Gibbs, Colin // RCR Wireless News;1/30/2006, Vol. 25 Issue 5, p7 

    The article focuses on the opportunity offered by mobile marketing for advertising agencies in the U.S. Third Screen Media launched a software offering designed to streamline advertising management and delivery on mobile networks in January 2006. According to Third Screen, MSN, The Weather...

  • Mobile Search a Different Breed of Pay-Per-Click. KAHN, MICHAEL // Chief Marketer (Penton Media, Inc.);Apr/May2011, Vol. 3 Issue 2, p39 

    The article discusses mobile search activity and its role in marketing. Based on data from Performics, search activity through mobile devices via Google AdWords campaigns increased significantly in 2010, with mobile paid search impressions reaching 9.4% of total paid Google search impressions in...

  • "Free" key to driving wireless Web traffic. Gibbs, Colin // RCR Wireless News;6/26/2006, Vol. 25 Issue 26, p3 

    The article focuses on the need for content providers and carriers to look to the computer-focused Internet to find blueprints for business models in the U.S. wireless industry. Free, advertising-supported model will drive the adoption and usage of mobile content and services. Analysts predict...

  • MTV launches cell program in Japan. Madden, Normandy; Wentz, Laurel // Advertising Age;10/11/2004, Vol. 75 Issue 41, p22 

    Reports on the launching of an advertising-supported program for mobile phones called MTV Hayadashi by MTV in Japan on October 10, 2004. Features of the wireless program; Information on how MTV Hayadashi will be delivered to mobile phones; Availability of the program.

  • Just Asking. Anderson, Mae // Adweek;5/16/2005, Vol. 46 Issue 20, p34 

    The article presents information on various innovative creative advertisements. A Axe's advertisement, shows hiding pairs of women's underwear in young men's washing at laundromats. A headline printed on them blamed the Axe effect. According to Greg Carson, creative director, Mering &...

  • Supporting advertisers. Dano, Mike // RCR Wireless News;2/26/2007, Vol. 26 Issue 8, p10 

    The article presents the author's views on advertising-supported mobile content and services. According to the author, it seems that advertising in wireless is going to become a reality eventually. He claims that some companies have already entered the market for advertising-supported services....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics