Mobile Ads--Proceeding with Caution

Marek, Sue
July 2006
Wireless Week;7/15/2006, Vol. 12 Issue 15, p11
Trade Publication
The article relates the reluctance shown by wireless carriers in the U.S. with regards to the idea of mobile advertising. Carriers are concerned that they will alienate subscribers or open the door to spam if they pushed through with mobile advertising. A forecast made by the Shosteck Group states that the global market for mobile advertising could grow to $9.6 billion by 2010. The views of Michael Goodman, senior analyst for media and entertainment strategies at Yankee Group, regarding the issue are provided.


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