TITLE

Mobile Ads--Proceeding with Caution

AUTHOR(S)
Marek, Sue
PUB. DATE
July 2006
SOURCE
Wireless Week;7/15/2006, Vol. 12 Issue 15, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article relates the reluctance shown by wireless carriers in the U.S. with regards to the idea of mobile advertising. Carriers are concerned that they will alienate subscribers or open the door to spam if they pushed through with mobile advertising. A forecast made by the Shosteck Group states that the global market for mobile advertising could grow to $9.6 billion by 2010. The views of Michael Goodman, senior analyst for media and entertainment strategies at Yankee Group, regarding the issue are provided.
ACCESSION #
21853071

 

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