TITLE

Marketing Investments: Three Tips for Increasing Operational Efficiency

AUTHOR(S)
Ponnavolu, Kishore; Rosenberg, David
PUB. DATE
August 2006
SOURCE
CRM Magazine;Aug2006, Vol. 10 Issue 8, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips on improving marketing efficiency. Chief marketing officers must examine what they buy, from whom they buy and what they pay. Application of lean principles can improve marketing processes. Some of the benefits being offered by outsourcing include lower costs, faster time to market and improved quality.
ACCESSION #
21851092

 

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