Conventional Wisdom

Britt, Phillip
August 2006
CRM Magazine;Aug2006, Vol. 10 Issue 8, p44
Trade Publication
The article discusses the benefits of the Dynamic Content E-Brochure, a system designed to deliver information to interested tourists from Mighty Interactive, to the nonprofit organization Greater Phoenix Convention & Visitors Bureau in Arizona. Tourism in the city accounts for about 235,00 jobs. The organization achieved a click conversion rate of 78.5 percent. The application allows vacationers and others visiting the area to request customized information to be delivered through electronic mail.


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