TITLE

THE MATURATION OF MRM

AUTHOR(S)
Sebor, Jessica
PUB. DATE
August 2006
SOURCE
CRM Magazine;Aug2006, Vol. 10 Issue 8, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the advantages of marketing resource management (MRM) solutions to companies. MRM solutions allow companies to plan and budget, track marketing campaigns and projects and manage performance through an accessible, collaborative framework. MRM vendor Aprimo developed several applications to cater to delivery management, financial management, lead tracking and performance management. Diesel engine manufacturer Cummins integrated an MRM solution as part of its Six Sigma project in which it prioritized collateral development.
ACCESSION #
21851085

 

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