A Real-Time CRM Software Capabilities Test

Goldenberg, Barton
August 2006
CRM Magazine;Aug2006, Vol. 10 Issue 8, p18
Trade Publication
The article discusses the criteria used to identify the winners of the ISM 2006 real-time customer relationship management (CRM) software awards. It includes the capability of a CRM application to connect to multiple databases simultaneously, its ease to configure business objects within the application and its integration with wireless services such as Verizon, Sprint or Cingular.


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