TITLE

Seeing Red Over Broken Wings

AUTHOR(S)
Sebor, Jessica
PUB. DATE
August 2006
SOURCE
CRM Magazine;Aug2006, Vol. 10 Issue 8, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on social responsibility issues arising from the strategy used by Red Bull in marketing its energy drinks. Enterprise marketing software help companies to direct their targeted efforts more accurately. Marketers continue to target an increasingly younger consumers with such drinks despite the review of the potential consequences of the long-term consumption of the products. Market researcher Kimberly Collins states that there is a similarity between energy drinks and cigarettes.
ACCESSION #
21851074

 

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