TITLE

New York Daily News goes to market

AUTHOR(S)
Strupp, Joe
PUB. DATE
August 1999
SOURCE
Editor & Publisher;08/14/99, Vol. 132 Issue 33, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing deal between Gristede's Supermarkets and the New York `Daily News' newspaper. Newspaper's sale of certain editions to Gristede's on days when the supermarket chain is promoting a newly opened or renovated store; Front and back pages of special editions as featuring a full-page advertisement in place of the usual news and sports headlines; Other terms of the joint marketing agreement.
ACCESSION #
2184669

 

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