Yes, they do like them Apples (Macs, that is)

Bulik, Beth Snyder
July 2006
Advertising Age;7/31/2006, Vol. 77 Issue 31, p10
Trade Publication
The article reports on the increase in market share of the computer products being offered by Apple Computer brought about by their design-inspired and user friendly machine. The big-budget advertising and marketing campaigns for the Mac computer contributed also to the increase. The rising numbers are important because Mac adds considerably more to Apple's bottom line than the iPod digital music player. INSETS: It doesn't fall far from the tree;Hot product: Point and Shoot camcorder.


Related Articles

  • Striking Defiant Note, SanDisk Lampoons iPod. Wasserman, Todd // Brandweek;6/26/2006, Vol. 47 Issue 26, p14 

    The article focuses on an advertising campaign launched by SanDisk against iPod digital music player from Apple. Its postings cite idont.com, a Web site that calls on free thinkers to reject the oppressive forces of cultural conformity. It promotes the SanDisk Sansa e200 MP3 player as an...

  • DESIGN CHOICE: iPOD SHUFFLE. Toh, Benson // Media: Asia's Media & Marketing Newspaper;7/15/2005, p13 

    The article presents information about iPods. Apple Computer Inc.'s Apple iPod is currently the best-selling portable music player in the market. Now, significantly upping the iPod's cool quotient and market share is the iPod shuffle. It's the epitome of cool, with its smooth, snow-white...

  • Nike, Apple Collaborate on iPod Running Gear. Baumann, Michael // Information Today;Jul/Aug2006, Vol. 23 Issue 7, p38 

    The article reports on the plan of Nike Inc. and Apple Computer Inc. to launch the Nike+iPod Sport Kit in July 2006.

  • Rinôçérôse exposed as Apple uses track as soundbed to new iPod ad.  // Music Week;4/8/2006, Issue 14, p18 

    The article reports on the tie-up of French dance group Rinôçérôse with the new advertising campaign for the iPod digital music player of Apple Computer Inc. The partnership of the French dance group with Apple marks the former's biggest promotional campaign, which will reach global...

  • Dealers Double MP3 Ads, Doubling Apple's Share: Beyen.  // TWICE: This Week in Consumer Electronics;12/19/2005, Vol. 20 Issue 26, p14 

    The article reports the doubling of advertising campaigns for MP3 portables in newspapers as of December 19, 2005. Additionally, Beyen International said that Apple is the biggest beneficiary of the trend since the company doubled its share of dealers' MP3 advertising. Beyen reported a 110...

  • Apple iPod 80GB.  // APC (Bauer Media Group);Jan2007, Vol. 27 Issue 1, p69 

    The article evaluates the iPod 80GB from Apple Computer Inc.

  • APPLE IPOD 30GB.  // Australian PC User;Dec2006, Vol. 18 Issue 12, p42 

    The article evaluates the 30GB iPod from Apple and offers information on its key features and cost.

  • APPLE IPOD 80GB.  // Australian PC User;Dec2006, Vol. 18 Issue 12, p42 

    The article evaluates the 80GB iPod from Apple and offers information on its key features and cost.

  • iPod nano. Maher, William // APC (Bauer Media Group);Dec2006, Vol. 26 Issue 12, p54 

    The article evaluates the iPod nano, a digital music player from Apple Computer Inc.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics