TITLE

Ford's Consumer-based Strategy

AUTHOR(S)
Smith, Brett C.
PUB. DATE
August 1999
SOURCE
Automotive Manufacturing & Production;Aug99, Vol. 111 Issue 8, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Ford Motor Company, which shifted from being a manufacturing company to a consumer company. Its financial performance; Consumer spending on vehicles; Information on Ford's consumer touch-points; Asset exposure of Ford.
ACCESSION #
2183367

 

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