Esposito, Maria
July 2006
Campaign;7/21/2006, Issue 29, p34
Trade Publication
The article presents information about the IPA TouchPoints survey, which focused on the time spent outdoor by people belonging to different age groups in Great Britain. The 20- to 34-year-olds spend on an average 10.44 hours a week traveling. This is the time that can be utilized by outdoor advertising agencies to promote different brands. The amount of time that 15- to 19-year-olds stay out is maximum in comparison to that spend by other age groups.


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