TITLE

GENIUS OR GIMMICK?

AUTHOR(S)
Hicks, Robin
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of the author on the use of latest innovations in outdoor advertising. Recently, outdoor advertising specialist JCDecaux put up a torch-shaped structure in West London, England, which is being used by Barclays Bank PLC. Bluetooth technology is also being used by outdoor agencies for promoting different brands.
ACCESSION #
21822984

 

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