Hicks, Robin
July 2006
Campaign;7/21/2006, Issue 29, p33
Trade Publication
The article focuses on the views of the author on the use of latest innovations in outdoor advertising. Recently, outdoor advertising specialist JCDecaux put up a torch-shaped structure in West London, England, which is being used by Barclays Bank PLC. Bluetooth technology is also being used by outdoor agencies for promoting different brands.


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