Considine, Pippa
July 2006
Campaign;7/21/2006, Issue 29, p29
Trade Publication
The article focuses on issues related to the use of digital technology in outdoor advertising in Great Britain. Viacom has agreed to spend £72 million on digital technology to create outdoor advertisements for London Underground. Clear Channel Outdoor Holdings Inc. has also decided to use digital technology at ten of its sites in central London, England.


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