TITLE

THE DRIVE TO DIGITISE

AUTHOR(S)
Considine, Pippa
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on issues related to the use of digital technology in outdoor advertising in Great Britain. Viacom has agreed to spend £72 million on digital technology to create outdoor advertisements for London Underground. Clear Channel Outdoor Holdings Inc. has also decided to use digital technology at ten of its sites in central London, England.
ACCESSION #
21822982

 

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